The frames in this article are stills pulled from that graphics system, so you can see it clearly. On a race day every one of these runs live over the stream, updating in real time. This is what a grassroots circuit broadcast looks like in WA — and, more to the point for any brand, exactly where your logo sits inside it.
Take the timing tower at the top of this page. The panel down the left is driven straight off NATSOFT — the timing system that scores the race itself. (NATSOFT is the transponder-and-software setup most Australian circuit clubs use to record lap times and positions; if you’ve seen a live leaderboard at a state round, that’s the data.) Lap 57 of 77, running order updating in real time, the leader’s gap moving every time a car crosses the line. The same data that decides the result is wired straight into the broadcast, live.
If you run a brand and the usual offer is a sticker on a car, or some temporary signage on race days, this is the level above it: your brand built into the broadcast itself. Everything that follows is real inventory from real Behind the Sport TV coverage — the actual positions, shown as stills so you can see them clearly.
One visual language, running live for hours
Every position you’re about to see runs live over the stream on race day — and they all share one visual language: the same fonts, the same red accent, the same corner placements, frame after frame, for hours. That consistency is what makes coverage feel like a broadcast rather than a camera pointed at a track. When it’s done right you stop noticing it, which is exactly the point.
Look at the running order across the top here:
That’s the read you know from watching motorsport on a Sunday — positions scrolling across the top, driver numbers, names. The difference is the names: Winterbottom, Holdsworth, Courtney, Webb, Kelly, Lowndes. This is grassroots WA circuit racing getting the exact graphical treatment the national series get. Not a cheaper version of it. The same vocabulary.
Now the part that matters most for any brand: where the logos go.
Your brand isn't beside the racing. It's in the frame.
There’s a real difference between a logo on a board behind the action and a logo built into the broadcast itself. The first one is wallpaper — the eye slides off it. The second one is part of the thing people came to watch.
Here’s a category sponsor done properly:
When the Historic Touring Cars go out, Axis Hire’s name goes out with them — race number, category, race length, sponsor, all in one clean bar along the bottom. Every viewer watching that race sees it, for the full duration of the race, tied to the on-track action rather than waiting in a break. That’s the “own a category” idea made literal. The brand doesn’t interrupt the content. It’s a fixture of it.
And it carries through to the moment that matters most — the result:
The winner’s panel is the most-watched, most-shared, most-screenshotted frame of any race. It’s the one that ends up on the team’s socials, the driver’s story, the category’s recap. Put a partner there and their brand rides along on every one of those shares — for free, after the fact, because motorsport content has a long tail. Highlights and result cards keep getting viewed weeks after the flag drops.
Same logic on the grid:
It's not just signage on screen. It's a place in the production.
Beyond the in-race graphics, partners appear in two dedicated spots before and during the broadcast: the pre-race logo roll, and a full video ad. Both put a brand on screen on its own, away from the racing.
The logo roll is a clean run of partner slates that plays pre-race — every partner gets their own full-screen moment in it. The video ad is exactly that: a partner’s own 15–30 second commercial, running inside live coverage, in front of the audience that came for the racing. On top of those, top-tier partners get a branded content segment — a feature that’s theirs, like a driver-of-the-day or a garage piece, woven into the coverage itself.
And the brand presence doesn’t stop at the cars. It runs through the furniture of the broadcast — the schedule, the circuit board, the fact cards that fill the gaps between races:
Every category on the schedule is tied to a partner. That single frame puts six different brands on screen at once, each owning a slice of the day. It’s shown repeatedly through the broadcast — every time the audience wants to know what’s coming up, the sponsors come up with it.
That tunnel card isn’t filler. It’s the tell that real people who know Wanneroo are making this — the same instinct behind a presenter mentioning a partner by name because they actually use the product. The personality is the proof of authenticity, and authenticity is what the audience trusts. A brand sitting inside content people trust gets the benefit of that trust. A brand interrupting content people tolerate does not.
The commercial case
Here is the case, plainly.
Behind the Sport TV broadcasts grassroots circuit racing in WA — live multi-camera coverage, driver stories and digital content, before, during and after every round at MotorMall Wanneroo Raceway. Over the past twelve months that has meant somewhere between 800,000 and 900,000 unique content views and 169,000 people choosing to visit the website, across seven live broadcast days a season and five major events, published on five-plus platforms — Facebook, YouTube, Instagram, TikTok, and the site itself. Add the people physically at the track: between 1,400 and 2,100-plus across a season, in person.
Those numbers come with something most reach figures don’t: genuinely engaged attention. This is a community where sponsorship is personal. Competitors and fans know who backs their racing, and they go out of their way to return the favour. That’s not a marketing line; ask anyone in a pit lane. The goodwill is already earned — round after round of showing up, filming, interviewing, promoting the people who make the racing happen. A partner steps into that goodwill rather than buying their way past it.
There are four ways in, sized to fit different budgets and goals:
- Naming Rights Partner — the brand leads the platform: homepage hero, Watch Live branding, top of the Partner Wall, broadcast graphics and presenter mentions, a branded content segment, a video ad, the lead billboard position, and first call on trackside hospitality every round.
- Major Partner — strong presence across broadcast and digital: Watch Live branding, a featured Partner Wall spot, graphics and mentions, a branded segment, one of five billboard logos, and second-preference hospitality.
- Community Partner — steady visibility: footer, Partner Wall listing, broadcast graphics and mentions, a branded segment, category article integration, and in-article linking.
- Technology Partner — for tech and service providers: website and broadcast presence, Partner Wall technology tier, broadcast graphics, and category integration.
The roadmap is straightforward.
Through to the end of 2026: content and digital coverage, state circuit racing at Wanneroo, partner integration across broadcasts and digital.
In 2027: full-season live broadcast at Wanneroo, expanded content, deeper activations every round.
In 2028: Collie Motorplex rounds added — two venues, more events, broader reach across WA. Partners who come in now take the front position on a platform that grows every year.
Everything here is real
Everything above is real inventory from real BTS broadcasts — the actual positions a partner’s brand goes into, shown exactly as they run. That’s the whole basis of the offer. The audience is worth something to a partner precisely because they trust the content, and that trust holds because the work is exactly what it appears to be. We keep it that way on purpose. It’s the most valuable thing we have.
So that’s the offer, shown rather than described: a full live broadcast of grassroots WA circuit racing, and a clear set of places where a brand stops being wallpaper and becomes part of the show — on screen, at the track, and across social, every round of the season, pre-race, live, and after the flag.
If your brand belongs in that, let’s talk. Shane Lawrie — advertise@behindthesport.tv, behindthesport.tv.
