Behind the Sport TV x Turn 7 Media
Your brand belongs in the action.
Partner with Western Australia’s grassroots motorsport broadcast platform. Live coverage. Real stories. Real people.
LIVE BROADCAST × DIGITAL CONTENT × REAL STORIES × BEHIND THE SPORT TV
The Opportunity
Grassroots motorsport. Massive passion. Wide open for the right partner.
Hundreds of thousands of automotive fans across Western Australia — deeply engaged and fiercely loyal to the brands that back their passion. Behind the Sport TV is the only dedicated broadcast platform serving this community.
1 Million projected unique views. A community that rewards the brands that show up for their sport.
The Numbers
What success looks like.
1 Million
Projected unique views
~17
Broadcast days per season
10
Rounds of racing
1,400–2,100+
Physical attendee interactions
29
Max partners across all tiers
4
Partnership tiers
Motorsport content keeps working. Highlights, overtakes and features generate views weeks and months after race day. Season figures subject to final calendar confirmation.
Who We Are
Behind the Sport TV
Western Australia's grassroots motorsport broadcast platform.
Live coverage. Real stories. Real people. Built from the ground up to serve the WA motorsport community — and always free to watch.
LIVE
Race coverage from Wanneroo Raceway
PRE RECORDED
Race coverage from Collie Motorplex
DIGITAL
Facebook · YouTube · Instagram · TikTok
STORIES
Driver features, category profiles
COMMUNITY
Built for fans who live and breathe cars
Why It Works
This isn't advertising. It's belonging.
Authentic Alignment
This audience grew up on motorsport. The connection to your brand already exists — this simply activates it.
Free & Open Access
Coverage is free to watch and always will be — never pay-per-view. That open access is why fans see partners as part of the sport, not advertisers.
Multi-Touchpoint Reach
Broadcast, on-site and digital touchpoints each reach a different slice of this audience simultaneously.
The Activation
More than a logo. A real part of the experience.
On-Air
Broadcast overlays · Presenter mentions · Branded segments · Video ad spots
On-Site
Driver of the Day award · Podium moments · Trackside presence
Online
Co-branded social content · UGC campaigns · Highlight reels · Fan competitions
Partnership Assets
Packages can include.
All partnership packages are tailored to your brand, goals and budget. The assets below form the menu from which each package is built.
Asset
What it delivers
Broadcast Branding
Overlays, timing graphics and transitions across broadcast days
Video Ad Placement
15–30 second spots integrated into pre-race, breaks and transitions
Presenter Mentions
Natural on-air brand integration at every event
Driver of the Day Award
Branded award voted by fans and commentary team — exclusive to one partner
Podium Presentations
Brand integration at outright winner presentations
Product Giveaways
Optional — trackside giveaways scaled to suit your brand and goals
Branded Social Content
Pre, during and post-event across Facebook, YouTube, Instagram, TikTok
UGC Campaigns
Fan features, behind-the-scenes content, voting polls and giveaways
Performance Reporting
Views, reach, engagement and activation summary after each event
The Investment
Partnership tiers for 2027.
Four tiers structured to suit brands of all sizes — from naming rights to community-level presence. All packages are scoped to your goals.
Tier 1 — Naming Rights Partner
Max 1 partner
Principal Package
✓ Exclusive naming rights to the broadcast platform
✓ Brand featured in show title across all broadcast days
✓ Full broadcast branding suite — overlays, graphics, transitions
✓ Presenter mentions at every event
✓ Podium presentations at all events
✓ Premium social and UGC integration across all platforms
✓ Product giveaways (optional) — scaled to your goals
✓ Full season performance reporting
Tier 2 — Major Partner
Max 3 partners
Major Package
✓ Prominent broadcast branding across all broadcast days
✓ Presenter mentions at all events
✓ Podium presentation at selected events
✓ Co-branded social content
✓ Product giveaways (optional) — selected events
✓ Performance reporting
Tier 3 — Round Partner
Max 1 per round
Round Package
✓ Broadcast branding overlay inclusion
✓ Presenter mention at selected rounds
✓ Co-branded social content (selected events)
✓ Product giveaway (optional) — one event
✓ Performance reporting
Tier 4 — MINOR
Minor Package
Max 19 partners
✓ Broadcast branding overlay inclusion
✓ Inclusion in rolling partner graphic
✓ Co-branded social content (selected events)
✓ Performance reporting
All package values are scoped to suit your brand and budget. Contact us to discuss what a partnership looks like for you.
The Bigger Picture
This is just the start.
Behind the Sport TV is built to scale. More broadcast days, new venues and new disciplines are planned as the platform grows — always free to watch, never pay-per-view. Partners who join now grow with us.
Wanneroo Raceway
Home base — circuit racing across multiple rounds per season.
Collie Motorplex
Coverage extends to a second flagship WA venue as the platform grows.
New Disciplines
Karting, drift and burnouts — high-energy formats that broaden the audience.
Global Reach
A digital platform with no borders — taking WA motorsport Australia-wide and beyond.
Get In Touch
Let's put your brand in the race.
Real audience. Real engagement. Real motorsport — every race day of the year.
CONTACT:
Shane Lawrie
Behind the Sport TV / Turn 7 Media